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Oroton launches military-inspired collection & accessories for SS19

Australian fashion house Oroton is now under new management and has launched a military-inspired collection at a more reasonable price point for designer apparel.

Cotton-Linen Utility Trench Coat

It may be a sign of the times that formerly iconic designer labels are forced to become more affordable for the average person on the street to succeed.

The Australian-based label previously known for handbags and leather goods ran into financial trouble in 2017 and went into voluntary administration.

The brand was picked up by Will Vicars and Sophie Holt (formerly artistic director at Country Road) and has delivered a debut collection of clean and contemporary silhouettes with the centrepiece being military-inspired utility trousers, shirts with cargo pockets and a classic trench coat.

The palette is inspired by the earthy hues of Australia itself with khaki and maroon at the forefront.

The collection features some genuine designer items for around the $200 price point, reflecting the label's new direction towards more mainstream appeal.

Check out some military-inspired highlights in the gallery below:

Check out more items from the new Oroton Collection here

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